architecture brand identity lookbook

GF55 brand identity

A new brand identity for GF55, a New York City architecture firm. The existing logo was redesigned and simplified to be stronger and bolder, with all-upright characters instead of leaning numbers. Simple black-and-white fields, punctuated with the distinctive GF55 lettering, are the backdrop for showing the firm’s projects. Headed by partners who love their city, GF55 takes a no-nonsense, hands-on approach to their projects. This pragmatic attitude is reflected in their new brand identity.  

GF55 architecture logo before after
GF55 logo postcard
architect business card design
architecture branding brochure and postcard
gf55 website design
brochure inside closeup
gf55 architects brand identity wall sign and people