Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. I’ve worked in branding for over a decade. As an independent designer, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.
Below is suggested pricing for small business clients.
You’d like to keep your current brand colors, fonts, and image style (or develop them later). You need only a more polished, better-crafted logo to represent your brand. Learn about my process here.
You’re starting from scratch or evolving your company’s existing branding. You need direction and a toolkit of visual elements. Learn about my process here.
More items can be added to the Standard Package. It can be helpful to think of a project in two parts. Phase 1 is the standard brand identity package. Phase 2 is applications. Pricing will depend on the scope of your unique needs. Popular applications include:
A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in a branding project to create your site.
My task is to create a kit of elements for your brand, and guidelines for how to use them. Your in-house designer or freelancer can take over from there, working with the style guidelines we establish to develop on-brand materials for years to come.
